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| Online branding Search Engine Optimization faq's What is a Search Engine? A search engine is an online database of websites that allows Internet users to search for information contained on websites contained in the database by "Keywords". What is a Directory? A directory is a search tool much like a search engine but directories tend to employ human editors to review and rank websites submitted to their database. Yahoo! is the most well known example of a directory. Most directories catalog websites based on a variety of topic categories such as Business and Economics, or Arts and Culture. Most directories demand payment before assigning a website review to one of their editors. Will my website stay at the #1 position once my website is placed there by Deore? Search Engine rankings fluctuate frequently, however, if your site is properly maintained by search engine specialists month to month then it is likely that the movement will be confined to within the top10 positions. Why are SEO services expensive? SEO is a highly-specialized craft requiring much research, forethought, skill and can be extremely time-consuming to implement correctly. However, compared to offline and print advertising, SEO is quite cheap. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment (ROI) can be very great. What is a key word? This is a word found within a search query. For example, searching for "forging pipes" includes the keywords forging and pipes. What is link popularity? A measure of both the number and the quality of inbound links. Most search engines take this factor into considering when ranking websites in SERP's. Market leap is an excellent website to use to check your website's link popularity. What are Meta Tags? Meta tags are HTML entities which are placed within the "head" section of a web page. The most common, and most relevant to search engines, are the KEYWORDS and DESCRIPTION tags. The KEYWORDS tag is used to place emphasis on specific keywords that the author believes is relevant to the web page. The DESCRIPTION tag is used to provide a brief and concise description of the web page. While no longer as important as they once were, these tags are still used by some search engines. |
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